Congratulations on the first decade of excellence for SMSRC as a company.

Over the last few years we at Abbott India Ltd (AIL) have relied substantially on your services, not only as a reliable lead indicator of future performance, but also important inputs for key strategic decisions.

We appreciate the partnering approach you and each of your team members have always exhibited towards AIL through a number of like ‘Go-To Market’ and ‘Portfolio actions’. More importantly it is the fearlessness, honesty and conviction with which suggestions are made which we value the most.

Our special thanks to you, Virkut and Alok for your ready and immediate support when we have required it. Once again best wishes on this significant milestone. We sincerely hope SMSRC will continue to pioneer change in the Indian Pharma Market, and give its very best to clients in the years to come.

On behalf of all the team members of Abbott Primary Care, I want to express our great appreciation for your efforts and those of your staff over the past 2.5 years. I take this opportunity to wish all the employees at SMSRC India and Bangladesh on company’s 10th foundation day. The services provided by you and your team have been instrumental for APC to gather competitive intelligence and to chalk out our strategies. The insights presented by SMSRC team during their presentations have always supported and enriched our decisions. I am extremely pleased with the professionalism of your team, and I would like to express my sincere appreciation for the outstanding services rendered so far.

Best wishes to the team. Hope you guys have a gala time at your event.

We, from ACI Limited Bangladesh, want to convey our heartiest congratulations on this auspicious foundation day of SMSRC.

With the progression of time the relationship between ACI and SMSRC has taken a new height. Every member of ACI Pharma strongly believes that SMSRC is a big impetus for the phenomenal growth of ACI for more than a decade.

The service of SMSRC has guided us towards a new dimension of Pharma Marketing in Bangladesh.

We want to specially thank Mr. Partha Ganguly for his relentless dedicated efforts to make our bonding stronger.

Our only expectation from SMSRC is that all the members of SMSRC should remain with sound health and sound mind to continue such service for us in the days to come.

Long live SMSRC.

At the outset, please accept my heartiest congratulations on meeting this important milestone of a decade of service, and that too so successfully.

The insights that you’ll provide, in my view, are invaluable to leaders in organisations to drive superior performance and growth for their brands, marketing divisions and therefore the whole organisation. The insights you’ll present are lead indicators that help organisations take timely and remedial marketing actions to improve performance. At the heart of growing any business is genuine demand generation and your presentations enable companies to take fact based decisions that are aligned to ground reality. I have always considered SMSRC a strategic business partner and this conviction has helped me deliver superior results in multiple assignments.

In conclusion, let me thank Sanjoy and every member of his team for the terrific service that you’ll provide to the pharmaceutical industry and your contribution to grow this industry. You’ll can feel justifiably proud at achieving this milestone and do celebrate this moment of success.

Right at the outset I would like to “Congratulate” you and the entire SMSRC team on the successful completion of the 1st decade of SMSRC operations. A strong foundation is the crucial building block of any successful organization, but its strength is only known from the height of the building / organization built on this strong platform.

My association with ‘Prescription Research’ dates back to the days of Prof. Mitra way back in the early 1990’s. My acceptance and conviction in strong research data backed brand / marketing approach grew through my grooming in top MNCs and Indian companies including Boots/Knoll, Elililly, Zydus Cadila etc. It was further re-enforced due to my close association with Dr. Sanjoy Mitra, esp. in my 4-5 years stint as head of Corporate Strategy and M&A at Zydus Cadila, where we also conducted many Strategic Workshops and Brand evaluation studies.

I have recently, since January 2017, taken up the exciting responsibility of professionalizing the Albert David operations. This task obviously would have been incomplete without the inputs and expert guidance of SMSRC and Dr. Sanjoy Mitra. We have together drawn out a 5-year strategic road map for Albert David Ltd. We have had a fairly satisfactory execution of plans over the past 2 years and the results are beginning to show. We thus are hopeful of stronger brands and brighter days for ADL in the years to come, with a growing partnership with SMSRC.

SMSRC has turned 10!

Wishing SMSRC and each one of you continued success and growth in the years to come.

The management team at Alkem wants to thank and extend our gratitude towards the work you and your team have been doing for the past decade for the entire pharmaceutical industry. Prescription audit data is a reflection of the company's performance and it gives a direction for the future course of action and has helped us to take many strategic decisions.

I on behalf of Alkem's entire marketing team and senior management congratulate "SMSRC" on completing 10 years. Wish you a great success ahead.

It is heartening to note that SMSRC has completed 10 years of its operations. The SMSRC prescription audit data has over the years evolved into a science that guides pharmaceutical sales & marketing strategy & decision - making process. It has become the foundation on which Pharma organisations build brands and create market value. The study of the data and its interpretation and utility has been ably guided by Legendary Late Prof. Chitta Mitra and further carried on by Dr. Sanjoy Mitra.

The industry and we at Aristo are indebted to this invaluable role played by SMSRC in our professional growth as well as the growth of our organization. We at Aristo over the years have always eagerly awaited the SMSRC Analytical presentation delivered by Dr Sanjoy Mitra. The presentations of Dr. Mitra are a source of great learning for the entire team. We revisit the principles of marketing and rewire our thinking process to review our strategies and direction. Dr Mitra has the unique ability to bring forth market insights which establishes him as a very astute marketing strategist & advisor. We also recognise that behind the screen, there is a dedicated team of field and office executives who churn out this valuable data and make it possible for us to interpret it in lucid and continually evolving formats.

My best wishes are with Team SMSRC to continuously evolve and be a guiding force to the Pharma industry in the years to come. And we shall always remain grateful for the contributions of each one of you.

I congratulate SMSRC team and especially Dr. Sanjoy Mitra on the 11th Foundation day of SMSRC. Beximco Pharma has been using your service, I think as the first company from Bangladesh. SMSRC Strategic prescription audit has influenced many of our strategic marketing decisions that we have successfully implemented over the last 10 years or so. SMSRC is different compared to other similar service providers for the tremendous passion and conviction of Mr. Sanjay Mitra which he brings to any assignment that many time exceeded our expectations. I must appreciate his contribution in guiding us through strategic prescription research in establishing our presence in specialty segment on chronic care market and in launching our focused brand promotion in crowded antibiotic segment. His style of single minded focus in brand building has inspired our marketing team to build good number of powerful brands. I wish SMSRC all the best in its journey ahead and I feel happy that SMSRC is present in Bangladesh.

We look forward to receiving more customer insights as bold as before.

We at Cadila Pharmaceuticals Ltd are pleased to know that SMSRC is celebrating 10th Anniversary. Our heartiest congratulations to you and your team. Your team’s contributions to Indian Pharma Industry through market intelligence with the help of Rx audit is truly path breaking and immensely valuable. I am particularly pleased with SMSRC’s association with Cadila Pharma over the years and the market intelligence provided through SPR. We always look forward to your quarterly presentations at our Corporate Office through which we gain immense insights and reality check on strategic alignment of our internal marketing strategies. We also appreciate your proactive and foresighted approach in coming prepared with new ways of presenting the data which is more appropriate and relevant to the situation. We always consider SMSRC as a key partner while making important decisions related to portfolio / therapy gap assessment. At this juncture, when the Rx oriented pharma business is faced with multiple challenges including the penetration of new technology solutions, SMSRC’s contributions will be much more relevant and wanted for sustenance of the growth. We wish Team SMSRC all the very best in coming out with new and updated solutions that can offer specific insights for sustainable growth of our business. Once again, please accept my sincere compliments and best wishes for continuing success in all your endeavours.

'No man is an island' - When we achieve, we usually do so because others have helped.

In Pharmaceutical industry, it would be very difficult to work without a fact-based insight. Today Indian Pharma Industry is one of the most evolved industry in the world, in terms of bringing newer therapies & its application. We as an Indian Pharmaceutical Industry have also paved way for combination therapies; and now even at a global level we are increasingly seeing similar trends.

It would not have been possible for healthcare fraternity to reach at this level without market research agencies like SMSRC, AWACS & IQVIA. Research agencies have helped in bringing deep customer insight, which has helped the pharmaceutical organizations to better understand the emerging trends & cater the customer’s needs accordingly.

Personally speaking, SMSRC stands out amongst all the research firms in India, due to its unique offerings of qualitative insights of customer’s prescribing behaviour.

We at Zydus, have a strong belief in prescription research and have been associated with SMSRC since its inception. All our sales & marketing decisions/strategies are based on insights gathered through their services.

I congratulate Sanjoy and his team on this important milestone of SMSRC journey and thank them for their contribution to pharma industry and Zydus in particular.

I personally consider SMSRC as an extended Zydus family and would like to wish Team SMSRC all the very best and looking forward for continuing valuable contribution towards the growth of Indian Pharma industry.

I would like to congratulate SMSRC for completing a major milestone on its 10 anniversary. This has been an interesting journey in which they have contributed towards industry growth by driving insights and supporting companies in design of impactful marketing initiatives for creating mega brands. I have personally seen Sanjoy and team’s deep involvement in driving a mega transformation for CIPLA India which has started yielding positive results over the last 3 years.

I wish the team great success in all their future endeavours.

Our heartiest congratulation & best wishes on completion of 10 years. The contribution of Team SMSRC is immense to all its clients as well as to IPM & BPM.

SMSRC foresightedness , strong conviction, sharp analytical skills yields into the accurate recommendation for its clients.

Right execution of SMSRC recommendation; churns the great fruit to the clients.

CORONA is not exception from it !!

We have associated with SMSRC 2 years before where we were exploring the divisionalization and growth strategy. SMSRC workshop on divisionalization & brand building helps us for hassle free transition and make the road of Brand building. Our newly launch divisions AURA & SOLIS are on the growth path. Acquisition portfolio & engine brand performances are in line with our expectation.

On this auspicious occasion where SMSRC is celebrating 10 years , I would like to convey my heartily thanks to Sanjoy ji, Alok ji & team SMSRC for all the guidance. Request to handhold us always.

Keep rocking….

In our Industry, to measure the performance of a business multiple lag indicators are available; but to predict & choose a strategic direction for the business there is only one tool available. The qualitative analysis and insights of Rx data is the most critical tool available for the Industry. After a decade of Sales experience I started my career as a Brand Manager in DRL and in my first year I felt the qualitative data was a complex maze . But soon the data and insights started shaping not only my brands ; it started shaping a successful career for me.

In 2009 I was in Dubai managing the International business , when Mr. Sanjoy spoke to me about the idea of SMSRC. It is a great delight for me to know the SMSRC team is celebrating “First Decade of Success” . In my current role as a CEO of Curatio , I have been a significant beneficiary of using SMSRC data. I will first share a small , yet repetitive example of the value added by SMSRC . I meet several investors while handling my responsibilities. Invariably , each of these investors raise a “What if” question on our large Brand Tedibar. (Current year 60 Cr). How Tedibar will grow , when it is already at a leadership level ……. Every time my response brings significant conviction to them. I show the SMSRC data …. I take them to the prescriber base & per capita page …. I tell them that we have made an impact only on 11 out of 100 Dermatologists or 14 out of 100 paediatricians in 8 years. It means we have a significant scope to grow in multiples of todays’ revenue.

I distinctly remember our current investor ( incidentally they have invested in Mankind too ) validating some of the key Rx insights incorporated in the strategic growth plan of Curatio by setting up a meeting with Mr.Sanjoy. They took the decision to move in to our board after this meeting.

In our first decade , we have grown our portfolio with a set of assumptions on the four major areas within Dermatology. We decided to have a special strat plan exercise in collaboration with SMSRC team a couple of years ago . The two months project gave VALIDATED growth path for a re-aligned portfolio structure , which was not in our predicted lines and a tough idea for the promoters as well as the senior leaders to digest in the beginning . Yet the duo of Mr.Sanjoy and Mr.Aloke created conviction with the strength of the Rx data analytics generated by SMSRC team. The plan was not alone on what we have to do for Rx generation . It very impressively combined the business commercials of such re-alignment. It talked about the field force structuring. It talked about the One Constant message for the executing team. It suggested the steps for execution.

I always get impressed with the quick turn around time demonstrated by SMSRC team. This aspect was not known to Curatio PMT till 2014, when I joined. The PMT used to wait only for the periodic presentation day for their questions. In the last few years our PMT and my self had raised questions several times and we have always been served very quickly by Ms.Pamela or Mr.Aloke. Our Brand Managers sit at SMSRC office and study the data with help from SMSRC team. Not all the Top 100 companies in Pharma get conviction on the Value addition of an organisation like SMSRC. Even among the users there will be a few who do not leverage the value of the services. But in my long career I can say with significant conviction that corporates which use this service have only seen ever flourishing business. Individual marketing professionals had shaped a successful career for themselves because they aligned with the strategic directions suggested for their brands or portfolio. I wish SMSRC to be a significant player in making our Industry to move from current 1.4 Lakh Crore business to double this size in next 5 to 7 years. I convey Curatio team’s hearty appreciation to SMSRC team for their services to us and the industry.

I have worked extensively with SMSRC over the last 10 years in shaping the commercial approach for Dr. Reddy’s – enhancing our brand building efforts as well as improving productivity of our field force by strategic design of sales teams. I really appreciate the data-backed problem solving and strategic decision support offered by Sanjoy, Aloke, and team. Also, appreciate the candor and forthrightness with which the recommendations are discussed with us. Especially in our CVAD reorganization journey, we have gotten substantial direction and guidance from SMSRC. Additionally, we have benefitted a lot in avoiding non-strategic decisions and executing trade-offs based on assertive guidance provided by SMSRC. Going forward, the big data, advanced analytics, and machine learning world is evolving very rapidly. I am looking forward to see SMSRC move further in embracing technology and building more richness in their datasets (e.g., EMR, longitudinal patient data).

Technology along with you rich industry experience will make you a potent player in your next journey of growth, as you continue to deepen your role as the data-backed, strategic insights provider for the entire Indian Pharmaceutical market. Thank you and all my best wishes on your next decade of growth and evolution.

On behalf of the entire Dr Reddys, I take the pleasure of extending my warm greetings to the SMSRC team as they complete a decade of service to the industry. I take this opportunity to acknowledge the passion of the SMSRC team and am thankful for their support as our strategic partner. With their foresight and valuable inputs, the team has helped us re-evaluate our demand parameters and big brand strategy, thereby helping us face the competition headstrong. In addition, the annual plans for each upcoming year remains incomplete without the guidance from the SMSRC team. I once again congratulate the team for their success and wish them many new milestones in the years to come

You know it’s always lonely at the top SMSRC is probably one of the rare companion for me at the top

Wishing you a lot of success.

HEARTIEST GREETINGS FOR THE FOUNDER’S DAY CELEBRATION ON 13TH NOVEMBER 2019.

Congratulations for successfully completing a decade of meritorious prescription audit service to Indian Pharma Industry. Being unique, you will surely grow from strength to strength.

Fourrts has always held SMSRC in very high esteem for the clear strategic directions and correct positioning, under the dynamic leadership of Dr. Sanjoy Mitra

On the basis of the data, we expect more of Brand strategies and Corporate strategies from you for our progress.

I, on behalf of Fourrts, thank Dr. Sanjoy Mitra and wish SMSRC many more years of illustrious journey in guiding Fourrts and IPM partners to a great future.

Heartiest congratulations to you and SMSRC and wish you many years of success.

At Fulcrum and all our portfolio companies , like Curatio, Shield and Nutrisynapzz, we have viewed you as a a very important partner , who will give us a very objective outside in perspective of what we are doing right and more importantly where we are going wrong .

The single - minded focus of SMSRC on Strategic brand building using prescription data as a corner stone of building the strategy and the brands is fundamentally right and hence a huge long-term value builder for all organizations that takes your consultancy seriously.

We wish to associate with you in all our future investments.

Wishing you continued success.

I congratulate your entire team at SMSRC and you, for having accomplished 10 years of invaluable work.

SMSRC has been instrumental in instilling a culture of developing effective strategic focus in PHARMA marketing.

Rx data analysis and inference drawn therefrom has given us insights into various dimensions of therapy management, specialty management, brand promotion, field force activity etc.

The Qualitative approach in terms of prescription inclination of a doctor as part of Rx data analysis has been really helpful.

We appreciate the backend team at SMSRC for their extensive work on data, and meaningful presentation of the same to us.

The product management team at Indoco has greatly benefitted from the insights & strategic inputs derived from regular interaction with your front - end team at SMSRC , who have expertise in data analysis and deriving its co-relation with pharma marketing practices. This has eventually helped us in validating certain aspects of our Marketing strategy like management of legacy brands along with focusing upon growth opportunities etc. etc.

Best wishes to SMSRC Team & wishing you many more years of success! All the best!!!

I had privilege of associated with Prof Mitra your Dad . He brought decision making based on data instead of just Gut feeling to the Pharma marketers.

You at SMSRC further strengthened data analytics along with your team .

Heartiest congratulations on SMSRC completing one decade of service !

You and your team must be very proud of helping Pharmaceutical Industry in making right decisions based on extensive data and it’s analysis .

Sanjoy , Wishing you very best for future .

I on behalf of all members of Marketing and Sales team of Nuvista Pharma congratulate SMSRC team including Mr. Partha and congratulate Sanjay da on the 11th Foundation day of SMSRC. The new journey of Nuvista pharma as a subsidiary of Beximco Pharma carries a special relationship with SMSRC. Upon their divisionalisation recommendation, we have found the lost focus on our core brands in hormones and women’s health market. To me, what makes SMSRC special From others is their passion in taking the ownership of the projects with extreme professionalism, the immense knowledge of strategic marketing they bring into the discussion and professional openness to critique a decision with data driven analytics and personal touch in building and maintaining a relation. Sanjay da’s passion towards my company’s turnaround during his SW presentation sometimes make me feel as if he loves my company more than I love.

I wish him and his SMSRC team a great journey full of successes for his clients.

Vide this email, on this auspicious occasion of the 10th year of SMSRC, I would like to place on record my sincerest appreciation of the work your team is doing for the benefit of pharma as a whole and Pfizer in particular.

Given your team’s amazing reputation I proactively sought your partnership to help us in Pfizer to develop a winning GTM strategy for the IM business. Needless to say, you’ll have exceeded our expectations and we are immensely excited about the implementation stage and making your recommendations come to life!

We look forward to a continued association and wish you and your team at SMSRC the very best for the years ahead.

Thanks again to you and your team - Aloke in particular, for your partnership.

We look forward to receiving more customer insights as bold as before.

It has been a great learning and exciting journey, working with SMSRC since we associated with Dr Sanjoy since 2015. From a company that believed in growth, we graduated to a company that builds brands.

SMSRC came in with radical suggestions. Most of them weren’t easy to digest. Not by our team or me. But they made sense. The challenge was perfect implementation, which with the help of SMSRC I think we have achieved. We remain thankful to SMSRC. Thanks to SMSRC we bought an office in the same building and have become their neighbors.

Before the SMSRC-Pharmed era, we were a company ready to launch anything and everything. We used to see good in everything to build up our business with possibly no long - term strategy. Truthfully SMSRC has helped transform us to an organization aligned to brand building. For example, in 2016, we were even going to launch a hair fall product which in retrospect makes no sense now.

SMSRC has also contributed to our teams’ sense of purpose. The same team are more productive with the new insight, knowledge and way of working. Today Our vision says it all, and everyone in the company can recite our vision statement in one breath. We owe it to SMSRC for removing this clutter and bringing in clarity to what we want to achieve. This transformation from a numbered vision to one which is crystal clear, right through every soul of the company is not yet complete, but we feel we are on the way to achieve it with certainty.

There are many times still we disagree with SMSRC and know that they may fault us. So we hide some things from SMSRC till we make a mistake and tell them. (SMSRC team: You may smile here). Another thing I hear Dr Sanjoy has become a real medical doctor prescribing Pharmed products wherever he goes. Good for us.

We in Pharmed wish the SMSRC team all the best for your dazzling 10th anniversary, and I wish for an even stronger association in the coming years.

God Bless the SMSRC team.

I am happy to learn that SMSRC is completing a decade of pharma Rx research. My best wishes to you and TEAM SMSRC. I am sure you will continue to provide quality Rx research data and support to the Pharma Industry.

I have always been a firm believer in the saying “We believe in God – for rest please refer to data”. In fact, I do not allow finalisation of any promotional strategy unless it is validated by prescription research findings.

Trust me, as I was preparing this communication, I asked for a specific data on one of our products. To my delight your team attended to the query in no time.

Please convey to your team on my behalf that SMSRC needs to continue and excel further on such prompt and quality response.

I would like to congratulate you and your team on successfully completing a decade. Your systematic research and valuable inputs, helped, not only Sun Pharma but the entire Pharma industry, to plan better and remain innovative in a competition driven pharmaceutical industry.

I wish you and the entire team at SMSRC all the success in your future endeavours.

We extend our heartiest congratulations to you and SMSRC for completing a glorious decade of service to Indian Pharma Market.

Your strong commitment, dedication and continuous innovation of products and services to your client companies today, bears the same hallmark of your celebrated father Late Prof. Mitra who sowed the seeds for Prescription Research in our industry. This Rx research has immensely helped pharma companies and is a formidable data that helps each company carve out their strategies and growth paths. SMSRC under your leadership, has been guiding Tablets India in shaping our own marketing strategies and new product introduction. I remember having a one to one talk with you in Kolkata few years ago, on the proposed divisionalisation and re-strategising within our company of a key brand, which today has paid off well in extending the brand’s life cycle. The type of perspectives that you bring in during your presentations, many a times makes us fine tunes our internal strategies via better Rx analysis which leads to confident decision making. Needless to say, one can easily attribute your success to your continued hard work / meticulous preparation and confidentially.

We wish you many more decades of success and glory in your continued support towards our industry.

God Bless all in SMSRC.

At the onset, I would like to congratulate you & Team SMSRC for the incredible 10 years of journey though our association goes beyond that. Certainly this feat has been accomplished due to consistent efforts by each & every member of Team SMSRC under your strong leadership

Revisiting the progression of Indian Pharma Industry so far, what has remained irrevocable is the importance of ‘Rx’ that constitutes the foundation of entire Industry.

SMSRC has been at the forefront in providing qualitative Rx insights to aid strategic marketing which is critical for achievement of the business goals. What differentiates SMSRC are the strategic insights that are actionable. Though further improvisation potential exists in zonal/regional insights and increasing panel representation of key specialties.

Indian Pharma market is highly competitive & being ahead of the peers requires a mix of innovative approach & execution. Your periodic inputs invariably guides the sales & marketing team to plot the correct path and steer towards the goal.

We would like to take this opportunity to extend sincere thanks & wish SMSRC on this momentous occasion.

As you celebrate SMSRC Foundation Day, I join my several colleagues at Zydus in wishing you Happy 10th Anniversary of your immensely impactful and successful journey of providing reliable and trustworthy Strategic Marketing services to the Pharmaceutical Industry in India and Bangladesh.

Having interacted with you over past several years, I am often intrigued with your unending passion, energy and enthusiasm which you exhibit in every interaction. Under your great leadership, I have seen SMSRC constantly try to bring improvement in each passing day. It’s not about being the best, it’s being better than what you were yesterday. You have always believed in yourself and to me that is the secret of your success.

Going together and working side-by-side with the Industry has made it happen for all of you at SMSRC. We, at Zydus are particularly privileged to have closely worked with you all through the 10 years of your successful journey. We greatly value and appreciate your strategic interventions at periodic intervals. Your provocative and constructive criticism have often made us introspect and challenge ‘status quo’. Thank You for being a part of our Company’s success over the years.

We look forward to SMSRC continuing to be our very valued partner and providing us with detailed Rx insights which are even more granular in terms of geography based on a larger sample size which is more reflective of prevailing ground realities.

Wishing SMSRC many more years of unparalleled success and unrivaled corporate services to the Pharma Industry. Heartiest Congratulations on this special day. SMSRC is surely destined for bigger corporate achievements.

Hearty congratulations on the completion of your first decade as SMSRC. I take this opportunity to compliment you on your entrepreneurial spirit which has taken you and your team at SMSRC to such a great height in just Ten years.

Indeed from “little acorns do great oaks grow” and from a small team in 2009 you have now grown to a large performing organization.

While full credit goes to you for being the beacon of SMSRC, an equal amount of credit should go to your teammates who have not only stood by you but delivered quality service to your client

“Yesterday’s excellence is common place today and can lead to obsolescence if you do not keep reinventing yourselves”. The challenge for you and your team now is how to keep stoking the fire so that you are always ahead of the pack!

My first encounter with Prof. Chita Mitra was in 1984 when we started benefiting from his wisdom through the services of C-MARC and it is such a great pleasure personally for me to see that you have very effectively carried his dream through.

Personally for me Sanjoy, you know very well how much I value our relationship, the roots of which were established when you were in the process of founding SMSRC

My joy knows no bounds to see you and your team delivering such high-quality inputs to the Indian Pharmaceutical Indust

Do keep evolving and may the Lord Ganesha bless you with all that you seek and desire in you quest for excellence.

I am extremely happy to share that very recently Akumentis received ET Ascent award for – “The Emerging Pharma Company for the Year”. This is the third in a series of awards we got this year

The success and the transition in Akumentis have been possible through Go to Market Strategy conducted by SMSRC in Dec 2020 and the guidelines laid out for future. Right execution with no deviation ensured right results, the fruits of which we are currently enjoying.

The restructuring helped the firm to declutter and focus on right product mix to right Drs as well as increased productivity and consequently profitability.

Brand prioritization into Power & Focus acted as growth drivers and collectively they contribute to 80% to total business with 52% growth over last year.

SMSRC came up with disruptive approach which had huge impact on Akumentis performance ensuring a 11 rank jump and increased Market share. In this financial year also Akumentis is equally productive and showing significant growth over LY.

We are sure that this is just the beginning and going forward Akumentis will invariably continue to climb further up in the ranks and have a gratifying performance. We also take your input on consistent delivery coming only with strong focus and smart hard work and your exhortations do help the team to further pull up the boots to make it happen.

Thank you Sanjoy !!

Thanks a lot for guiding Team Akumentis, your valuable inputs were very important and useful for this achievement. Still we are very far away from our targets.

I would like to take this opportuntity to thank you and the entire SMSRC team for all the support provided to the Akumentis team. The Go-To-Market study that your team did has helped us take multiple right decisions in terms of pruning our product portfolio and restructuring our divisions. Your recommendations on selecting the right power and focus brands has helped us channelize our efforts in a focused way. I am happy to share that we seen significant improvements in performance for each of our divisions achieving greater heights month on month. The work that the team has been putting in being recognized by the industry and we have received multiple industry awards in the last one year.

Your regular presentations and analysis are helping us identify early signs of trouble and take corrective actions at the right time. Insights drawn from your data help us both confirm our inhibitons when we are not moving in the right direction and instill confidence in the team when we are on the right path.

Looking forward to your continued support in helping Akumentis climb the ladder in terms of rank and market share.