Congratulations on the first decade of excellence for SMSRC as a company. Over the last few years we at Abbott India Ltd (AIL) have relied substantially on your services, not only as a reliable lead indicator of future performance, but also important inputs for key strategic decisions.

Ambati Venu - Vice President Established Pharmaceuticals India

On behalf of all the team members of Abbott Primary Care, I want to express our great appreciation for your efforts and those of your staff over the past 2.5 years. I take this opportunity to wish all the employees at SMSRC India and Bangladesh on company’s 10th foundation day. The services provided by you and your team have been instrumental for APC to gather competitive intelligence and to chalk out our strategies. The insights presented by SMSRC team during their presentations have always supported and enriched our decisions. I am extremely pleased with the professionalism of your team, and I would like to express my sincere appreciation for the outstanding services rendered so far.

Ashok Nair - Managing Director & General Manager

We, from ACI Limited Bangladesh, want to convey our heartiest congratulations on this auspicious foundation day of SMSRC. With the progression of time the relationship between ACI and SMSRC has taken a new height. Every member of ACI Pharma strongly believes that SMSRC is a big impetus for the phenomenal growth of ACI for more than a decade.

Md. Muhsin Mia - Director, Marketing Operations

At the outset, please accept my heartiest congratulations on meeting this important milestone of a decade of service, and that too so successfully.The insights that you’ll provide, in my view, are invaluable to leaders in organisations to drive superior performance and growth for their brands, marketing divisions and therefore the whole organisation.

Bhasker Iyer - Operating Partner & Member

Right at the outset I would like to “Congratulate” you and the entire SMSRC team on the successful completion of the 1st decade of SMSRC operations. A strong foundation is the crucial building block of any successful organization, but its strength is only known from the height of the building / organization built on this strong platform.

Dr. Tony Parmar - Managing Director & CEO

The management team at Alkem wants to thank and extend our gratitude towards the work you and your team have been doing for the past decade for the entire pharmaceutical industry. Prescription audit data is a reflection of the company's performance and it gives a direction for the future course of action and has helped us to take many strategic decisions.

B.N. Singh - Co - Founder

It is heartening to note that SMSRC has completed 10 years of its operations. The SMSRC prescription audit data has over the years evolved into a science that guides pharmaceutical sales & marketing strategy & decision - making process. It has become the foundation on which Pharma organisations build brands and create market value. The study of the data and its interpretation and utility has been ably guided by Legendary Late Prof. Chitta Mitra and further carried on by Dr. Sanjoy Mitra.

Aniruddha Khandewale - Group President - Marketing

I congratulate SMSRC team and especially Dr. Sanjoy Mitra on the 11th Foundation day of SMSRC. Beximco Pharma has been using your service, I think as the first company from Bangladesh. SMSRC Strategic prescription audit has influenced many of our strategic marketing decisions that we have successfully implemented over the last 10 years or so. SMSRC is different compared to other similar service providers for the tremendous passion and conviction of Mr. Sanjay Mitra which he brings to any assignment that many time exceeded our expectations.

Rabbur Reza - COO, Bangladesh

We at Cadila Pharmaceuticals Ltd are pleased to know that SMSRC is celebrating 10th Anniversary. Our heartiest congratulations to you and your team. Your team’s contributions to Indian Pharma Industry through market intelligence with the help of Rx audit is truly path breaking and immensely valuable. I am particularly pleased with SMSRC’s association with Cadila Pharma over the years and the market intelligence provided through SPR. We always look forward to your quarterly presentations at our Corporate Office through which we gain immense insights and reality check on strategic alignment of our internal marketing strategies.

O P Singh - President, Sales & Marketing

'No man is an island' - When we achieve, we usually do so because others have helped. In Pharmaceutical industry, it would be very difficult to work without a fact-based insight. Today Indian Pharma Industry is one of the most evolved industry in the world, in terms of bringing newer therapies & its application. We as an Indian Pharmaceutical Industry have also paved way for combination therapies; and now even at a global level we are increasingly seeing similar trends.

Dr. Sharvil Patel - Managing Director

I would like to congratulate SMSRC for completing a major milestone on its 10 anniversary. This has been an interesting journey in which they have contributed towards industry growth by driving insights and supporting companies in design of impactful marketing initiatives for creating mega brands. I have personally seen Sanjoy and team’s deep involvement in driving a mega transformation for CIPLA India which has started yielding positive results over the last 3 years.

Nikhil Chopra - India Business Head

Our heartiest congratulation & best wishes on completion of 10 years. The contribution of Team SMSRC is immense to all its clients as well as to IPM & BPM. SMSRC foresightedness , strong conviction, sharp analytical skills yields into the accurate recommendation for its clients. Right execution of SMSRC recommendation; churns the great fruit to the clients. CORONA is not exception from it !!

Nirav K. Mehta - Promoter & Executive Director

In our Industry, to measure the performance of a business multiple lag indicators are available; but to predict & choose a strategic direction for the business there is only one tool available. The qualitative analysis and insights of Rx data is the most critical tool available for the Industry. After a decade of Sales experience I started my career as a Brand Manager in DRL and in my first year I felt the qualitative data was a complex maze . But soon the data and insights started shaping not only my brands ; it started shaping a successful career for me.

P V Sankar Dass - CEO

I have worked extensively with SMSRC over the last 10 years in shaping the commercial approach for Dr. Reddy’s – enhancing our brand building efforts as well as improving productivity of our field force by strategic design of sales teams. I really appreciate the data-backed problem solving and strategic decision support offered by Sanjoy, Aloke, and team. Also, appreciate the candor and forthrightness with which the recommendations are discussed with us. Especially in our CVAD reorganization journey, we have gotten substantial direction and guidance from SMSRC.

Manish Bajaj - Vice President - India Business

On behalf of the entire Dr Reddys, I take the pleasure of extending my warm greetings to the SMSRC team as they complete a decade of service to the industry. I take this opportunity to acknowledge the passion of the SMSRC team and am thankful for their support as our strategic partner.

Sandeep Khandelwal - Head, India Business

You know it’s always lonely at the top SMSRC is probably one of the rare companion for me at the top

Amit Bakshi - Chairman & Managing Director

Congratulations for successfully completing a decade of meritorious prescription audit service to Indian Pharma Industry. Being unique, you will surely grow from strength to strength. Fourrts has always held SMSRC in very high esteem for the clear strategic directions and correct positioning, under the dynamic leadership of Dr. Sanjoy Mitra.

S V Veerramani - Chairman & Managing Director

Heartiest congratulations to you and SMSRC and wish you many years of success. At Fulcrum and all our portfolio companies , like Curatio, Shield and Nutrisynapzz, we have viewed you as a a very important partner , who will give us a very objective outside in perspective of what we are doing right and more importantly where we are going wrong .

Krishna Ramanathan - Founder Partner

SMSRC has been instrumental in instilling a culture of developing effective strategic focus in PHARMA marketing.Rx data analysis and inference drawn therefrom has given us insights into various dimensions of therapy management, specialty management, brand promotion, field force activity etc.

Aditi Kare Panandikar - Managing Director

I had privilege of associated with Prof Mitra your Dad . He brought decision making based on data instead of just Gut feeling to the Pharma marketers.You at SMSRC further strengthened data analytics along with your team .Heartiest congratulations on SMSRC completing one decade of service ! You and your team must be very proud of helping Pharmaceutical Industry in making right decisions based on extensive data and it’s analysis .

Ashok Jain

I on behalf of all members of Marketing and Sales team of Nuvista Pharma congratulate SMSRC team including Mr. Partha and congratulate Sanjay da on the 11th Foundation day of SMSRC. The new journey of Nuvista pharma as a subsidiary of Beximco Pharma carries a special relationship with SMSRC.

Md Ashfaque Uddin - General Manager, Marketing & Commercial

Vide this email, on this auspicious occasion of the 10th year of SMSRC, I would like to place on record my sincerest appreciation of the work your team is doing for the benefit of pharma as a whole and Pfizer in particular. Given your team’s amazing reputation I proactively sought your partnership to help us in Pfizer to develop a winning GTM strategy for the IM business. Needless to say, you’ll have exceeded our expectations and we are immensely excited about the implementation stage and making your recommendations come to life!

Shourov Mukherjee - Senior Director

It has been a great learning and exciting journey, working with SMSRC since we associated with Dr Sanjoy since 2015. From a company that believed in growth, we graduated to a company that builds brands.

Suneet Aurora - Vice Chairman & MD

I am happy to learn that SMSRC is completing a decade of pharma Rx research. My best wishes to you and TEAM SMSRC. I am sure you will continue to provide quality Rx research data and support to the Pharma Industry. I have always been a firm believer in the saying “We believe in God – for rest please refer to data”. In fact, I do not allow finalisation of any promotional strategy unless it is validated by prescription research findings.

Deepnath Roy Chowdury - Managing Director

I would like to congratulate you and your team on successfully completing a decade. Your systematic research and valuable inputs, helped, not only Sun Pharma but the entire Pharma industry, to plan better and remain innovative in a competition driven pharmaceutical industry.

Dilip Shanghvi - Founder

We extend our heartiest congratulations to you and SMSRC for completing a glorious decade of service to Indian Pharma Market. Your strong commitment, dedication and continuous innovation of products and services to your client companies today, bears the same hallmark of your celebrated father Late Prof. Mitra who sowed the seeds for Prescription Research in our industry.

Bharat Jhaver - Executive VP

At the onset, I would like to congratulate you & Team SMSRC for the incredible 10 years of journey though our association goes beyond that. Certainly this feat has been accomplished due to consistent efforts by each & every member of Team SMSRC under your strong leadership.

Dhruv Gulati - Executive Director

As you celebrate SMSRC Foundation Day, I join my several colleagues at Zydus in wishing you Happy 10th Anniversary of your immensely impactful and successful journey of providing reliable and trustworthy Strategic Marketing services to the Pharmaceutical Industry in India and Bangladesh.

Anil Matai - Managing Director

Hearty congratulations on the completion of your first decade as SMSRC. I take this opportunity to compliment you on your entrepreneurial spirit which has taken you and your team at SMSRC to such a great height in just Ten years.

Ganesh Nayak - COO & Executive Director