Systematic, unbiased, periodical feedback is essential to plan the future and remain innovative for growth and prosperity of any Industry. It is more so for healthcare industry, since the Industry deals with healthcare. Pharmaceutical industry is an integral part of healthcare delivery to ensure and facilitate manufacturing and supply of medicines to patients through medical doctors and healthcare professionals.

SMSRC, as an independent specialized professional team have been instrumental in systematically studying the dynamics of medical doctors’ disease management trends and offer syndicated feedback in the form of trend analysis on disease management, disease seasonality, therapy life cycle management and other essential strategic inputs to various pharmaceutical organisations in India and Bangladesh. This continuous periodical analytical feedback helps the service users of SMSRC to gauge and judge the pharmaceutical market dynamics appropriately. Thereafter, to plan their resources optimally to offer augmented and focused services to the medical doctors and healthcare professionals. Ultimately benefiting the healthcare management for the patients at large.

Thus SMSRC operate as the invaluable partner of the pharmaceutical industry to assist the industry for a better way forward… for better patient care through improved services, continuously over time.


Using the platform of prescription research as a tool SMSRC Strategy Workshop service is developed. SMSRC data based Strategy Workshop service is unique and unparalleled, in its own way.

Through SW we offer portfolio restructuring  and strategic marketing solutions for the overall organisation or for any specific therapy or division. SW recommendations offer specific actionable solutions for deciding on Go to Market Strategy – on brand promotion priorities, designing uncluttered product portfolio, creating divisional structure with clearly defined divisional mandate, field force deployment, doctor call pattern planning, improving Sales Force Effectiveness (SFE), therapy gap analysis to arrive at new launch options.

While conducting Strategy Workshop we not only consider the Rx factor, in addition we also consider top line and bottom line sales of the company and correlate sales information along with prescription data, to arrive at the final strategic recommendations.

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