Systematic, unbiased, periodical feedback is essential to plan the future and remain innovative for growth and prosperity of any Industry. It is more so for healthcare industry, since the Industry deals with healthcare. Pharmaceutical industry is an integral part of healthcare delivery to ensure and facilitate manufacturing and supply of medicines to patients through medical doctors and healthcare professionals.

SMSRC, as an independent specialized professional team have been instrumental in systematically studying the dynamics of medical doctors’ disease management trends and offer syndicated feedback in the form of trend analysis on disease management, disease seasonality, therapy life cycle management and other essential strategic inputs to various pharmaceutical organisations in India and Bangladesh. This continuous periodical analytical feedback helps the service users of SMSRC to gauge and judge the pharmaceutical market dynamics appropriately. Thereafter, to plan their resources optimally to offer augmented and focused services to the medical doctors and healthcare professionals. Ultimately benefiting the healthcare management for the patients at large.

Thus SMSRC operate as the invaluable partner of the pharmaceutical industry to assist the industry for a better way forward… for better patient care through improved services, continuously over time.

Strategic Prescription Research (SPR)

We provide periodic annual services to monitor the brand and portfolio strategy in a dynamic market. SPR is an unique market research tool that offers qualitative strategic solutions by using quantitative prescription research database. SPR is based on in-clinic/ OPD doctors prescribing inclination towards particular disease in different specialty areas.

SPR in India reflects all the three tiers of the market pyramid:

  • Urban
  • Extra – urban and
  • Rural

It covers all the segments of doctors:

  • Specialist(each speciality separately)
  • Generalist (Consultant Physician, Gynecologist, Pediatrician, General Practitioner) and
  • Medical practitioners from rural areas.
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