Systematic, unbiased, periodical feedback is essential to plan the future and remain innovative for growth and prosperity of any Industry. It is more so for healthcare industry, since the Industry deals with healthcare. Pharmaceutical industry is an integral part of healthcare delivery to ensure and facilitate manufacturing and supply of medicines to patients through medical doctors and healthcare professionals.

SMSRC, as an independent specialized professional team have been instrumental in systematically studying the dynamics of medical doctors’ disease management trends and offer syndicated feedback in the form of trend analysis on disease management, disease seasonality, therapy life cycle management and other essential strategic inputs to various pharmaceutical organisations in India and Bangladesh. This continuous periodical analytical feedback helps the service users of SMSRC to gauge and judge the pharmaceutical market dynamics appropriately. Thereafter, to plan their resources optimally to offer augmented and focused services to the medical doctors and healthcare professionals. Ultimately benefiting the healthcare management for the patients at large.

Thus SMSRC operate as the invaluable partner of the pharmaceutical industry to assist the industry for a better way forward… for better patient care through improved services, continuously over time.


‘E F F O R T’ (Executive Functions based on Facts and Orientation toward Results through Training) – a specially designed Management Development Program for the aspiring brand and sales management professionals

Professionals who are being engaged in the field of Pharmaceutical Strategic Marketing and Strategy Application for more than 25 years conceptualized ‘E F F O R T’. The core objective of this Program has been to augment interest among the participants about the Strategic Pharmaceutical Marketing so that they could comprehend the concept well and finally implement it aptly. ‘E F F O R T’ also aims to build up sharper and smarter method of execution skills for improved Return on Investment (ROI).

‘E F F O R T’ session discusses various live case studies and correlates the strategic marketing concepts to help the participants learn and practice strategic marketing with conviction. Participating teams apply the learning during the program through hands on exercise, which are debated and concluded finally. E F F O R T is organized as a residential program for duration of three days.